Pay-per-lead marketing

Pay-per-lead arrangements charge for inquiries that meet an agreed definition. The definition, billing model, and customer journey vary by provider.

Questions to ask before starting

• What makes an inquiry billable?
• Are leads shared, and are any territories exclusive?
• Are there subscription, setup, or minimum-spend charges?
• How are disputed leads reviewed and credited?
• What reporting is available?

Confirm CMM’s current offering and terms directly. This page does not promise a qualification threshold, exclusivity, or automatic credits.